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Determining Site Selection for a $500 Billion Money Machine

The science of supermarket shopping is quite interesting, and centers around consumer behavior, shelf placement, strategically located displays and overall ambiance.  Shopper satisfaction, food demonstration displays with samples, and shopper rewards programs paired with the plain old fashioned feel good factor of satisfying the hunger for great deals, drives consumers to explore aisles of countless items and purchase more outside of their original shopping list.

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